Brand Building
By Derrick Coupland and presented at the 2005 Banff Pork Seminar - Brands can be defined loosely as the sum total of all impressions of your company. It is more than the products, packaging and advertising. These are key building blocks to be sure, but the brand consists of what these and other factors contribute to the overall feeling the customer has about your company and your products.
7 November 2005
2 minute read
