Paper records can go un-analysed, but computer-based recording can interpret data quickly making effective decision-making easier, says Ed Sutcliffe.

"With modern windows-based recording systems, record analysis is quick and straight- forward and provides graphical representation of data that makes interpretation easy. Such systems cost relatively little and can easily pay for themselves purely by helping managers and consultants to make more effective decisions," he says.

He suggested that, today, business success might well depend upon efficiencies made or intelligence gained via software-aided management decision-making.

To improve productivity, many pig producers are making use of the services of consultants, but these specialists find it hard to offer effective advice if they are not provided with clear factual evidence of what is actually happening on the farm - not just what the manager or stockman thinks is happening. This cannot easily be provided from paper-based recording systems since they fail to offer the means for fast and detailed analysis.

"If analysis takes time or is difficult, then records will go un-analysed and businesses will suffer the consequences," warned Ed Sutcliffe.