Burger King to implement animal welfare measures

by 5m Editor
28 March 2007, at 6:54pm

US - Have the tycoons behind Burger King eaten too much, or is that a pang of guilt that they're feeling?

A new Burger King?

According to the New York Times, the company has decided to begin a programme of animal welfare measures on the meat and eggs it acquires for its restaurants.

The new plan promises that the company will begin purchasing 10% of its pig meat from suppliers that do not use farrowing crates and gestation stalls.

It will also favour chicken suppliers that use, or begin using "controlled-atmospheric stunning," rather than electric shocks.

Over the next few months it hopes to convert 2% of its eggs used in production to free-range sources. The company says its goal is to increase this figure as more farmers shift to these methods and more competitively priced supplies become available.

5m Editor