'Jamie Saves Our Bacon' Campaign Launched

by 5m Editor
13 November 2008, at 9:35am

UK - Celebrity chef Jamie Oliver plans on going to war with European pork producers in a new television show.

In 'Jamie Saves Our Bacon', the campaigner will fight for British pork farmers who are being hit by cheap imports, reports

He said: "Seventy per cent of the pork we import is from countries with lower welfare standards than ours and would have been illegal to produce here."

The show - which follows his campaigns on school dinners and battery chickens - is part of Channel 4's Great British Food Fight season.