JSR Opens New Pig Breeding Base in Bulgaria

BULGARIA - JSR Genetics, a leading British-based international pig genetics company has taken further steps into Eastern Europe by setting up a new distributor in Bulgaria, Serbia and Macedonia. Their latest partnership is with the Bulgarian Meat Company AD and will be known as JSR BMK AD.
calendar icon 24 December 2008
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Paul Anderson, European Sales Director for JSR Genetics says: “I have been working towards such a partnership for a few years and am delighted that we now have a distributor in Bulgaria and the surrounding areas. The president of JSR BMK AD is George Todorov - a man with many years experience in the Eastern European pig market. “We have recently hosted a visit by George and other Bulgarian pig farmers at the JSR franchise in Cyprus - L.A Top Genetics - who have a Nucleus and Multiplication farm of nearly 900 sows and work alongside sister company L.A Semen Delivery Service, who have a 90 place EU approved boar stud. “The purpose of the visit was to see our breeding stock. The Bulgarian producers were very impressed with what they saw and backed this up by placing a first order of 200 Genepacker 150 parent gilts and five boars - consisting of the Geneconverter 500, 600 and 700. The carcase yields and low backfats of the Geneconverter 600 were praised.“

Paul adds: “Importing breeding stock from the JSR nucleus and multiplication herds and semen from the stud in Cyprus will improve pig production and feed efficiency in the region, enhance carcase yield and create superior eating quality pork for the extensive range of both fresh and processed pork products available to local consumers.“

JSR Chairman Tim Rymer is enthusiastic about future opportunities in this region: “The long term aim of JSR BMK AD is to establish a local nucleus and multiplication pyramid with the ability to deliver more prolific parent gilts and give producers a greater range of options and in-depth technical support on the ground. These developments fit well with our existing facilities in Poland, Cyprus and Greece, all of which provide significant data for our research projects in the UK.“

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