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Woolworths Supports Aussie Pork Farmers

by 5m Editor
8 December 2008, at 6:48am

AUSTRALIA - Woolworths has come out in support of Australian pork farmers by adding the Australian Grown kangaroo logo to all fresh pork packaged for sale on supermarket shelves. This logo will start to appear in stores from Tuesday the 9 December 2008.

The distinctive label will help Australian consumers to identify and choose Australian Pork. The words "Australian Pork" will also appear on the product bar code label on all fresh pork products.

Australian Pork Limited (APL) Chief Executive Officer Andrew Spencer said this was definitely a step in the right direction, especially when APL's consumer research has shown the uncertainty and confusion around the identification and labelling of pork and pork products.

Mr Spencer said Woolworths has been a solid supporter of Australian pork farmers right through the very, very trying times of the last two year, often paying above and beyond the market price to ensure they secure top quality product.

“Most importantly consumers will benefit from the reassurance on the label that what they are buying is guaranteed Australian grown pork. This is something our farmers have been longing to achieve as it can now clearly differentiate Australian pork."

Mr Spencer said the impact of record high grain prices, fuelled by drought, coupled with the deluge of highly subsidised imported pork entering the market has made it the toughest times in living memory for our pork farmers. For those producers left in the industry this “Australian pork” labelling opportunity will enable Australian farmers to connect directly with consumers and allow consumers to make a clear retail decision to support Australian grown.