Growing demand by North American producers has accelerated the implementation of additional Feed Intact Recording Equipment System (FIRE) capacity. Hypor acquired the Shade Oak line in July 2009. Within months sales exceeded projections, making it necessary to double the testing capacity at the unit ensuring the integrity of the Hypor genetic programme was behind every animal delivered to the growing customer base.

Gerjan van Alst, General Manager, Hypor North America is pleased with the results of the Shade Oak line and the acknowledgement throughout the industry that the product is a good fit with the Hypor programme. “This significant investment is an acknowledgement that Hypor’s strategic acquisition and product development strategies are being recognised through increased demand by the industry for our breeding stock,” said Mr van Alst. “The increased return on investment that our customers are seeing with our dam line and sire line performance has contributed to growing interest in our genetics. Hypor will not take shortcuts to meet the demand. We will continue to invest in and follow the advanced testing and breeding evaluation programmes that have been the foundation of our success to this point,” he said.

Increased numbers of tested animals will be available by the end of April, alleviating the pent up demand for both natural breeding animals and AI sires for studs across North America.