Woodruff Sweitzer Named PR Agency of Record

by 5m Editor
1 April 2011, at 6:15am

US - Boehringer Ingelheim Vetmedica, Inc., headquartered in St. Joseph, Missouri, has selected Woodruff Sweitzer as its public relations agency of record for its swine products division.

Boehringer Ingelheim Vetmedica, Inc. (BIVI) is the U.S. subsidiary of Boehringer Ingelheim Corporation based in Ingelheim, Germany. BIVI operates four locations (St. Joseph, Missouri, Elwood, Kansas, Sioux Center, Iowa and Ames, Iowa) and acts as a center of competence in biological research, development and manufacturing for the worldwide animal health business. BIVI is focused on delivering high quality, innovative health products to the animal health industry.

Woodruff Sweitzer is a next-generation agency known for its entrepreneurial spirit, inventive business model and fully integrated approach to brand management and marketing communications. With offices in Kansas City, Missouri, Calgary, Alberta, and Columbia, Missouri, Woodruff Sweitzer hosts an impressive list of global clients within the agriculture, business-to-business, financial and consumer marketplaces.

In 2009, Woodruff Sweitzer was named agency of record specific to brand strategy, advertising, interactive and sales support for BIVI swine vaccines (including Ingelvac CircoFLEX®, Ingelvac MycoFLEX®, Ingelvac® CircoFLEX-MycoFLEX, Ingelvac® PRRS MLV, Ingelvac® PRRS ATP and Enterisol® Ileitis).

“Woodruff Sweitzer has demonstrated its ability to provide creative solutions to our swine vaccine brand strategies through high-impact advertising, digital and sales support recommendations,“ says Tim Bettington, executive director, swine division. “Strategically, they understand the challenges within the category and provide results-driven marketing communications counsel and executions that continue to elevate our swine vaccine portfolio to new levels of success.“

With the added responsibility of public relations, BIVI is charging Woodruff Sweitzer in establishing an integrated marketing communications approach that endorses targeted and empowered message outreach specific to brand awareness, customer engagement and marketplace education.

“As a result of the earned trust and respect from our BIVI client partner, Woodruff Sweitzer is committed to strengthening their global presence as a leader in animal health research and development, brand and portfolio awareness, along with industry and media relationships,“ says Scott Kington, executive vice president with Woodruff Sweitzer. “Through integration of all communication disciplines including advertising, interactive, media, experience marketing, social media and public relations, we look to propel BIVI brands even further via the agency’s intellectual courage, relevant experience and belief in the power of ideas.“

In response to immediate BIVI public relations objectives, Woodruff Sweitzer will become immersed in strategy development specific to the division’s vaccine portfolio, industry and media relations programs and issues management initiatives.