Genesus Attends Trade Mission in China

by 5m Editor
22 February 2012, at 8:48am

CHINA - Genesus was recently honored to attend a Canada Trade Mission in China.

Headed by The Honorable Gerry Ritz, Canadian Agricultural Minister, one of stops made by the group was at COFCO, a Genesus client. COFCO is a $22 billion per year Corporation mainly involved in food and ingredient procurement for the Chinese market. COFCO has many holdings, including approximately 5 per cent of Smithfield Foods. Recently, COFCO has expanded into pig production, within China. Their goal is to produce several million hogs per year. Pork is a staple of the Chinese diet, so much so that it accounts for roughly 10 per cent of the weighting of China’s Consumer Price Index. With a growing middle class and increased demand for protein, pork prices have been at or near all-time highs in China, with a market hog worth approximately $350 each. The use of Genesus breeding stock with its noted reproductive performance along with the fast, lean growth of the market hogs, the China consumer will see enhanced meat quality in the restaurants and at the dinner table.

The only registered purebreds in COFCO’s production system are Genesus animals, located in COFCO’s 2 Nucleus herds (at Wuhan and Dongtai) combined capacity 4800 sows. Genesus is providing COFCO with ongoing Technical Service for the Genesus genetic program. During the meeting with Agriculture Minister Ritz, Patrick Yu, Director and President of COFCO was quoted as saying that COFCO enjoys "a good relationship with Genesus Canada."

Mike Van Schepdael, Genesus Vice-President: "We are very fortunate to be chosen by COFCO, the largest agri-business in China to supply Registered Purebred Swine as the genetic base for its huge commercial production system. COFCO had all the swine genetic companies in the world to choose from, they chose Genesus."

Under the witness of Canadian Prime Minister Mr Stephen Harper, Canada Agriculture Minister Mr Gerry Ritz and Deputy Secretary of CPC Chifeng Songshan District Committee and District Governor Mr Xia, Guohua, the contract was signed by Mr Mike Van Schepdael, shareholder and Vice President of Genesus, and Ms Monita Mo, Chairwoman of Best Genetics.

From left to right Ron Lane, Senior Consultant for GENESUS in China; Dr Yunxiang Shen, Deputy Director of COFCO-Meat Division; the Honorable Gerry Ritz, Canadian Agricultural Minister; Mr Patrick Yu, Director and President of COFCO and Mike Van Schepdael, GENESUS Vice-President.