His successful practices have shaped him into a professional that stimulates further development and growth within the sector. His understanding of the pig industries and business models in both western countries as China will assure the success of Hypor’s clients and future industry leaders in the coming years.

Mr Zhu (53) has vast experience in the pig industry. In April 1995 he joined Agriteam Canada Consulting Ltd. where he worked as Marketing Specialist & Project Field Manager for six years. In the following five years Jason worked for Hypor Canada, first as Sales Manager and later as Country Manager China. Prior to his newest position with Hypor, Jason has been General Manager in China.

Mr Zhu said: "A global leader in pig genetics like Hypor has a lot to offer to the Chinese industry. We will assist our clients to continually improve and progress."

Raf Beeren, Managing Director of Hypor said: "We are pleased to welcome Jason in our team and we are convinced of his success in his new position. With this new appointment we are sure that pig breeding in China will flourish. To further develop our team in China and build new partnerships is one of our goals for China in 2012."

The Chinese pig industry is experiencing a significant shifting stage, from the traditional backyard operations to the modern large-scale operations. In the next five to ten years pig production in China will continually consolidate. The small household based productions will decrease. The large and medium-scale operations will increase further and replace the traditional small-scale operations. Modern technologies and management for pig production will be adopted and applied by more and more companies in China. Hypor provides these companies with the best genetic materials for the targeted markets and will help them grow sustainable and save costs continuously.