Genus PIC Gains Further Momentum in China

CHINA - PIC, a division of Genus plc and the world’s leading swine genetics company, has taken another significant step to capture a major share of the demand for superior breeding stock driven by the continuing expansion of large scale farms in China.
calendar icon 18 March 2013
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Following PIC China’s recent announcements of its joint ventures with leading integrators, Besun and Shennong, to establish new Nucleus herds with combined capacity of over 5,000 sows, the company has reported the stocking of another new Nucleus facility in China. This was accomplished by the successful completion of an export of 1,196 great grandparents from North America to the central province of Shaanxi. The animals arrived in excellent condition at Xi'An (otherwise famous for the legions of the Terracotta Army) by chartered Boeing 747 on January 30 and were safely transferred to the purpose-built facility in Chunhua County.

The farm, PIC's seventh operational Nucleus in China, has been constructed to the company's latest specifications and is directly managed by PIC. It will serve as a Dam-line and Sire-line Nucleus, disseminating the newest advances in PIC's genetic technology throughout its China production network and producing grandparents and terminal boars for distribution to its growing customer base.

According to Nancy Jiang, General Manager of Genus China, “China is a specific target area of growth for Genus, in both pigs and dairy, and the stocking of the Shaanxi Nucleus is another important milestone on the strategic road map. This shipment underpins our plans on a number of fronts. Firstly, it is vital for us to continue to build capacity to meet current and forecast demand in the world’s largest pork market. Secondly, we can quickly transmit the benefits of the latest genotypes to our entire pyramid and to our partners and customers who are leading the industry's transition to large-scale farming. And lastly, but of equal importance, we have brought in some new lines that strengthen the platform for the development of products tailored to the market. It's really a great start to the New Year!"

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