Growing Importance of Emerging Markets

13 March 2013, at 11:59am

GLOBAL - The emerging markets are becoming an increasingly important focus for global companies, according to a Zoetis executive.

Speaking to ThePigSite at the press launch of the new animal health company Zoetis - the former Pfizer Animal Health - Greg Andrews, vice president for emerging markets for the Europe, Africa and Middle East Region stressed that the new markets are becoming more important in the provision of meat for a growing population.

And he added that with the growth of meat consumption and production there is also a growing need to take care of the livestock and for the use of veterinary medicines.