Waitrose Praises NFU's 'Back British' Campaign

by 5m Editor
16 August 2013, at 6:21am

UK - Waitrose has become the first supermarket to pledge its support to the National Farmers Union's (NFU) Back British Farming campaign.

The chain’s Director of Agriculture Heather Jenkins said: "It’s great to see to see the NFU championing British food and short supply chains - something we have done for many years. Central to the way we source all our food is our British focused best in season policy.

"At Waitrose, all our fresh meat - chicken, beef and pork, including bacon, ham and sausages - is British as are our eggs and milk. We also sell British lamb year round and venison in season.

"Last year the majority of the vegetables we sold were British and this summer we have seen some wonderful quality produce from British growers including cucumbers, tomatoes, peppers, new potatoes, leafy salads, radish, soft fruits and our superb 100 per cent British cherries. We’re also gearing up for good crops of rhubarb, apples and pears in the autumn."

NFU has welcomed the support. It believes it is crucial that consumers hold their shops to account. If British produce is not on supermarket shelves, ask them why, says NFU.

NFU would also like consumers' thoughts on how supermarkets are doing in their pledge to Back British Farming.

NFU President Peter Kendall said: "Consumers are increasingly showing their support for British farming and are our best ally. I would ask to them to continue showing their support by demanding of their local supermarket, restaurant, or MP - what are you doing to Back British Farming?"

You can sign the charter to show your support for British farming by clicking here.