Chinese New Year Celebrated with Launch of New Chinese Sausage

CANADA - To celebrate Chinese New Year and Canada's proud heritage of diversity, Maple Leaf Foods is launching two Chinese-style sausage products with the authentic flavours that Chinese-Canadians love the most.
calendar icon 19 February 2015
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"Finding authentic-tasting chinese sausages across major retail banners was typically a challenge," said Adam Grogan, Senior Vice President, Marketing and Innovation, Maple Leaf Foods.

Chinese Style Sausage - Pork and Chicken (CNW Group/Maple Leaf Foods Inc.)

"We are so proud to offer Chinese Canadians the sausages that they know and love. Our premium pork sausage and our pork and chicken combination are perfectly seasoned to remind Chinese Canadians of home. Both sausages are made from the goodness of Canadian-raised pork and chicken. They're the perfect complement to meals that bring families together during Chinese New Year. They're also ideal any time you're looking for the great taste of tradition from a made-in-Canada brand you can trust."

Both Chinese-style sausages are available at select stores across Canada including Food Basics, Fresh Co, Metro (ON), Zehr's (ON), Loblaws (ON), and Real Canadian Superstore. All packages have Chinese scripture, making it easy for consumers to identify in-store.

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