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Summer Weather Does Little to Drive BBQ Meat Sales

9 August 2016, at 12:00am

UK - The long awaited summer heatwave finally hit in July, but did little to drive additional sales of Burgers & Sausages in the latest Meat, Fish and Poultry (MFP) figures from Kantar Worldpanel for the 12 weeks ending 17 July 2016.

The traditional BBQ staples of Burgers and Sausages have seen depressed volumes despite the upturn in the weather, with the latest four weeks seeing a faster decline for Burgers.

So if people have responded to the hotter weather with BBQs, they are likely to be moving into Primary products or using Sous Vide BBQ products.

Fresh Primary Meat & Poultry experienced strong volume growth over the same period.

Nathan Ward, Business Unit Director for MFP explains: “Beef has seen a return to value and volume growth with 400,000 more shoppers buying Beef than the equivalent period last year.”

Mince is driving volume for Beef, with 15 per cent more volume on promotion over the last 12 weeks helping to add 475,000 more shoppers. Steak is helping to keep value sales strong and isn’t a niche market – growing across a wider shopper base, not just those with the most disposable income.

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