Plant-based pork patty to be trialled at 139 Burger King restaurants

Impossible Foods Inc have launched a plant-based sausage patty that will be tested in 139 Burger King restaurants later this month, entering a category dominated by rival Beyond Meat.
calendar icon 8 January 2020
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Agribusiness turning to plant-based

Thailand's largest agribusiness firm, Charoen Pokphand Foods Pcl (CPF), will also be introducing plant-based meat substitutes this year in response to growing customer demand and changes in behaviour, a top executive said on Tuesday (7 January).

Chief executive Prasit Boondoungprasert told Reuters in an interview that the products would be sold first in Thailand this year, before being rolled out across the rest of Asia.

"There is a global trend of 'flexitarians' - people who have vegetarian meals once or twice a week," he said. Restaurants will also want to offer this option to their diners, he said.

Prasit, who took over as CEO in July last year, said introducing meat substitutes was part of the firm's strategy to expand its food business, including ready-to-eat meals and pre-cooked meats, in Thailand.

The company also plans to expand hog cultivation to 18 million this year, including 7 million in Vietnam, due to higher pork prices following the outbreak of African swine fever.

"We invested a lot in our biosecurity system," Prasit said. "Our pig farms are almost like resorts."

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