DanBred strengthens its position in North America

Alliance Genetics Canada becomes a part of DanBred’s breeding system
calendar icon 17 August 2022
clock icon 2 minute read

The collaboration between the two genetics companies will ensure that the Canadian pig producers get local access to the world-class breeding engine of DanBred. The strategic step to establish a new subsidiary – in a new market – has been underway for a few months and fits well with DanBred’s ambition to get even closer to its customers worldwide by increasing local market presence in all relevant markets.

This valued partnership will strengthen DanBred Canada’s position in the Canadian market. Alliance Genetics Canada becomes a part of DanBred’s world-class breeding system.

“Our focus is always on how to better the product we deliver to our customers, and this partnership is what we needed to take our local expertise the next step," said Dave Vandenbroek, CEO of DanBred Canada.

On top of that, DanBred will benefit from Alliance Genetics Canada’s strong position as a trusted partner, as well as its established customer base and solid knowledge of the Canadian pig industry.

The collaboration is a natural extension of Alliance Genetics Canada’s clear ambition to always work towards making its customers more successful.

“We’re very excited about this partnership. It was actually quite easy to agree on the collaboration with Alliance Genetics Canada, because we share the same values, e.g., ensuring the largest profitability for the pig producers and a strong focus on high health and biosecurity,” said Lasse Bjørn Jensen, regional sales manager of the Americas in DanBred.

DanBred is confident that this alliance will contribute with increased efficiency and profit for the Canadian pig producers.

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