UK sausage maker Cranswick sees strong boost in sales

The company supplies pork and poultry to most UK supermarkets
calendar icon 2 February 2023
clock icon 1 minute read

British meat producer Cranswick said on Thursday trading was robust in December, as people thronged supermarkets for gourmet and ready-to-eat meat during the festive season, reported Reuters.

The company, which supplies pork and poultry to most UK major supermarkets including Tesco, said its third quarter saw all product categories ahead of year-ago levels in its core domestic market.

Britons, who are facing rising prices and an income squeeze, loosened their purse strings towards the end of 2022, celebrating the first pandemic-restrictions free holiday season in two years.

"The broad-based inflationary pressure we are experiencing across our cost base continues to be well controlled and mitigated," Chief Executive Officer Adam Couch said.

Cranswick, which had earlier seen exports to its far east markets such as China suffer, said on Thursday higher prices have helped sales in the region, somewhat offsetting low volumes.

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