The Brazilian Association of Animal Protein (ABPA) celebrated the result of the action in partnership with the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil), during SIAL China, one of the most important events in the food sector in Asia, which took place between May 18 and 20 in Shanghai (China), according to a press release from the association.

According to surveys carried out with the companies participating in the action, more than US$ 48.4 million in poultry meat and pig exports from Brazil were closed, only during the event. From the negotiations established in SIAL China, the exporters' expectation is that sales will approach US$ 260 million in the next 12 months.

Images and sectoral promotion actions were also promoted, with the distribution of physical and virtual materials, directed to the portal of the sectoral brands Brazilian Chicken, Brazilian Pork, Brazilian Egg, Brazilian Breeders and Brazilian Duck.

During the event, industry representatives also participated in meetings with local stakeholders and Chinese government authorities, strengthening ties and expanding partnerships.

Leading the action, the director of markets of ABPA, Luís Rua, was also a speaker in the programming of lectures parallel to the event. In his presentations, the ABPA representative highlighted the attributes of the Brazilian productive sector, especially in relation to quality, sanitary status and sustainability.

"The business result reflects a part of the success of the participation in Sial China. It was a great international image action, with presentations and the reinforcement of a partnership that has already become traditional for the two nations," says Rua.