Earlier this month, the president of the Brazilian Association of Animal Protein (ABPA), Ricardo Santin, and the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil), Jorge Viana, signed an agreement for the promotion of poultry and swine farming in the country, according to a press release from ABPA.

The agreement will be valid for two years and will employ several strategies for strengthening international trade in animal protein in Brazil. These are actions that include technical mentoring and support for image campaigns, organization of events and participation in fairs of various target markets for the exporting sectors of chicken meat, pork, duck meat, eggs and poultry genetic material.

"This entire sector, which is a major international competitor, will have two guaranteed years of fairs, of promoting business, of bringing buyers," said Viana. "This is the largest agreement we have ever signed with these important sectors."

Since 2008, the contacts and initiatives promoted by the agreement have directly and indirectly influenced the realization of more than R$450 billion in exports of chicken meat, pork, eggs, genetic material and duck meat.

"The agreement is the certainty that we will continue to grow in exports, seeking larger markets, looking for opportunities and who wins is the Brazilian people, it is the employment generated here, especially the family producers, the integrated ones, where are the most humble families who are very competent in the production of animal protein," said Fávaro.

Under the new agreement, ABPA projects more than $4 billion in business over two years. 

"This is a fundamental agreement to strengthen our international image as food producers and partners for food security, stimulating exports and generating gains for the sector and the country, said Santin. "It is more health and food not only for Brazilian families, but also for families from more than 160 nations around the world."