Vietnamese authorities have given the go-ahead for selected pork sites across the UK to start commercial trade, according to a recent market report from AHDB. 

It follows a lengthy process of audits and negotiations led by the UK Government, AHDB and wider industry, including the UK Export Certification Partnership (UKECP), to open another new market for the UK’s pork sector.

In Vietnam, pork is the most favoured meat, with consumption outstripping domestic production.

“This announcement is fantastic news for our pork sector and the culmination of a magnificent collaborative effort between industry, the UK Government and AHDB to secure access to another priority market for the pork sector," said Ouafa Doxon, AHDB Senior Market Access Manager.

“UK pork is known around the world for its high quality and reputation and we look forward to our exporters developing opportunities in this new market," she added. 

“One of AHDB’s key strategic objectives is export development, working collaboratively with industry and government, to cultivate further opportunities for our red meat and dairy sectors," added Jonathan Eckley, AHDB Head of International Trade Development.

“This announcement further illustrates how this collaborative approach successfully delivers tangible results for our levy payers," he said. "In anticipation of how our exporters can make the most of opportunities in Vietnam, AHDB took part in the Food & Hotel Vietnam (FHV) trade show earlier this year."

“Access to the Vietnamese market will offer further opportunities to balance carcasses and help underpin domestic pig prices," Eckley concluded.