Loblaw funds Ducks Unlimited on-farm conservation work
Partnership supports soil health and marginal land rehab
24 February 2026
1 minute read
By: Ducks Unlimited Canada has announced a new partnership with Loblaw Companies Limited to support wetland conservation and sustainable agriculture.
The partnership builds on a collaboration that began in 2025. Loblaw will help enable Ducks Unlimited Canada agronomists to work directly with grain growers and livestock producers to rehabilitate marginal cropland, establish perennial cover and implement management practices aimed at improving soil health, biodiversity and farm resilience.
Ducks Unlimited Canada said the support will enhance its capacity to deliver conservation outcomes that benefit the agricultural economy and ecosystems.
The organization has worked with producers and industry for nearly nine decades on conservation initiatives across the Prairies. Programs include the Marginal Areas Program, which works with producers to convert low-yield acres to perennial forage while delivering environmental benefits such as improved soil health, water absorption and beneficial insect habitat. Forage Conversion and Winter Cereals initiatives provide additional crop rotation options for prairie farmers.
“These projects are helping to address challenges like extreme weather and soil degradation,” the organization said.
“This work would not be possible without the generous support of partners, and we could not be more pleased to be selected as Loblaw's environmental partner,” said Nicole Chammartin, Chief Development Officer at Ducks Unlimited Canada. “Together with Loblaw, we are cultivating a future where productive agriculture and thriving ecosystems go hand in hand bringing regenerative agriculture to life through practical, on-farm solutions shared directly by farmers and experts.”
“We recognize the vital role that Canadian farmers play in feeding our communities and stewarding the land,” said Emma Race, Vice President of Sustainability and Community Investment at Loblaw. “Through this continued partnership with Ducks Unlimited Canada, we're supporting programs that work together with farmers and ranchers to protect the environment, improve farm productivity and support a sustainable future for Canadian agriculture. It's a win for farmers, a win for nature and a win for our food system.”
Ducks Unlimited Canada said the collaboration supports Loblaw’s goal of contributing to a more prosperous food system that benefits communities.
