Agrifirm names Doris Yu managing director for Asia
Industry veteran to lead regional growth and strategy
2 April 2026
1 minute read
By: Royal Agrifirm Group recently announced the appointment of Doris Yu as Managing Director of Asia. Yu has more than 20 years of experience in the food and agriculture industry and will be responsible for overseeing Agrifirm's business in the Asia region. She joined Agrifirm on March 25, 2024.
Yu joins Agrifirm from a distinguished career that includes leadership positions at global companies such as Cargill and Royal DSM. Most recently, she served as Senior Vice President and General Manager at Yara International. With a proven track record of strategic leadership and business development, Doris is positioned to lead Agrifirm's team in further advancing the company's strategy and growth initiatives in Asia.
"We are pleased to welcome Doris to Agrifirm as the new Managing Director of Asia," said Jolanda van Haarlem, Group Director Specialties and Global Strategy Director at Royal Agrifirm Group. "With her wealth of experience and leadership qualities, we look forward to her contributions to our ongoing efforts in the region."
Yu also expressed her enthusiasm for joining Agrifirm. "I am honoured to be joining Agrifirm," she said. "I look forward to collaborating with the team to drive forward our strategic objectives and deliver value to our customers and stakeholders."
The appointment of Yu comes as Jeroen Jeuken, Managing Director Asia, prepares to pursue other opportunities after nearly a decade of dedicated and committed service at Agrifirm. Under Jeuken's leadership, the Asian region has achieved significant milestones in business development and growth, setting the foundation for further progress. He has played a pivotal role in navigating Agrifirm through significant challenges in Asia, including the complexities posed by the COVID-19 pandemic and the African swine fever outbreak. Agrifirm extends its sincere gratitude to Jeuken for his contributions and wishes him the very best in his future endeavours.
