National consumer study forecasts pork consumption trends and market stability of the pig industry

Will James, University of Leeds, explains how PigSustain consumer analysis will allow the pig industry to forecast pork consumption trends and market stability of the pig industry.
calendar icon 4 October 2019
clock icon 6 minute read
two women look at different cuts of pork in a supermarket
The PigSustain study has been the first step towards bridging the gap between published consumer data and known drivers of local variation in consumption habits.
two farmers assess their pigs inside one of their pens
The PigSustain research team is beginning to run some future projections for specific food trends and the effects this will have on the pig industry

These projections will then lead to producing strategies on how to prepare for these changes and how to respond in the future

"Consumer attitudes are changing every day and in such a digital world where social media influencers are having a notable impact on buying decisions, it’ll be interesting to see what is a fad and what will stick and will affect the choices of the younger generation"

-Will James, University of Leeds School of Geography and Leeds Institute for Data Analytics-
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