National consumer study forecasts pork consumption trends and market stability of the pig industry
Will James, University of Leeds, explains how PigSustain consumer analysis will allow the pig industry to forecast pork consumption trends and market stability of the pig industry."Consumer attitudes are changing every day and in such a digital world where social media influencers are having a notable impact on buying decisions, it’ll be interesting to see what is a fad and what will stick and will affect the choices of the younger generation"
-Will James, University of Leeds School of Geography and Leeds Institute for Data Analytics-