Why is McDonald's Passionate about Sustainability?

How McDonald's is sourcing sustainable beef

19 January 2015

2 minute read

By: Sarah Mikesell

Francesca DeBiase spoke to 5m's Sarah Mikesell at the Global Roundtable for Sustainable Beef (GRSB) conference held in São Paulo, Brazil.

"We have made a commitment as McDonald's to buy sustainable beef from verified sources in 2016," she said. "We don't know how much we're going to buy, but we're going to set a goal in 2016 for 2020."

DeBiase said while McDonald's vision is to source all sustainable food and products, they are starting with a few specific areas, including beef, fiber for packaging, coffee, fish and palm oil.

"[Sustainability] is a journey - there is no ending," she said.

To watch DeBiase's presentation to the GRSB - We Are Only as Good as They Think We Are, click here.

Sarah Mikesell

Editor

Sarah Mikesell grew up on a five-generation family farming operation in Ohio, USA, where her family still farms. She feels extraordinarily lucky to get to do what she loves - write about livestock and crop agriculture. You can find her on Twitter or LinkedIn.