Farm-r develops trading platform to optimise machinery and labour efficiency

Farm-r, where machinery is traded through an online platform to capitalise on machinery efficiency, is urging farmers to look ahead and plan for capital use before Brexit takes control.
calendar icon 13 November 2017
clock icon 3 minute read


A Resilient Future Post Brexit

Brexit has brought uncertainty for many in the UK farming industry. Until now British farmers have been shielded by farming lobbying within Europe and have benefited from EU subsidies, international trade and access to seasonal labour. With Brexit looming and the likely reductions to subsidy, now is the time for farmers to re-evaluate their businesses and become more efficient to ensure their farming enterprise is resilient for future change.

Dan Robinson, Founder of Farm-rsays:

Every year £2bn is spent by UK farmers on new farm machinery, but this machinery is often seasonal and left redundant for some parts of the year. For such a large capital investment, can farmers really afford to have machinery parked up in sheds not being used? To me it doesn’t make commercial sense. It has been recorded that the average tractor usage in the UK is only 31% of the working week – this is 69% underutilised!

For the UK to continue to compete and thrive on a global marketplace, agriculture needs to take advantage of our nation’s growing ‘tech talent’, particularly as Brexit looms. Farmers need to be forward thinking in their investment in technology. Access to new technologies, equipment and skills has the potential to empower British agriculture and solutions such as Farm-r, a new trading technology, will help to revolutionise the way farmers use, and make money from machinery.

Make Money from Idle Machinery

Farm-r is a marketplace that connects farmers, so they can share machinery without friction - earning by renting out or saving by renting in. Contractors can also list services, allowing them to gain new customers and improve payments and for farmers to access the best contractors in their area at the click of a but-ton. Customers receive bookings and payment over the app and are free to make unlimited listings.

Access to a flexible, skilled workforce is imperative if farming is to succeed post-Brexit. Agriculture is already facing a seasonal labour shortage for 2017 and Brexit may impact this further. Farm-r is a solution where labour can be utilised to maximum capacity. Users can list short-term labour services, get booked and paid over the app. The platform is connecting farmers to give access to spare capacity in machinery, contracting services and labour, allowing all to farm more cost-effectively and efficiently.

Farm-r is a digital solution that will help to make lean and agile farms that are fit to tackle the challenges of Brexit and thrive for a sustainable future.

For more information on how you can use Farm-r, click here


Emily Houghton

Editor, The Pig Site

Emily Houghton is a Zoology graduate from Cardiff University and was the editor of The Pig Site from October 2017 to May 2020. Emily has worked in livestock husbandry, and has written, conducted and assisted with research projects regarding the synthesis of welfare and productivity of free-range food species.

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