Surge of meat, dairy sales expected for Coronation - AHDB

Sales surged for the Queen's Platinum Jubilee
calendar icon 5 May 2023
clock icon 1 minute read

The Agriculture and Horticulture Development Board (AHDB) expects sales of meat and dairy products to surge as royal celebrations take place across the UK on Saturday. 

According to AHDB stats, the Queen’s Platinum Jubilee last year saw a 50 percent increase in burgers, with an extra 853,000 kg bought across the UK during the Jubilee week (Kantar, w/e 5 June 22 vs average 51 w/e 29 May 22).

Sausage rolls were also favourite, with volumes up 30 percent, followed by a 28 percent rise in pork pie purchases and a nine percent increase in sausages sold.

The dairy sector was also saw a boost in sales, with an additional 724,000 litres of fresh cream sold, a rise of 33 percent compared to an average week in 2022. Cheese also saw a lift, with an extra 228,000 kg bought – up two percent.

“Brits love a party, so even adhoc events such as the King’s Coronation provides an excellent opportunity to boost sales of both red meat and dairy," said AHDB senior retail insight manager Kim Heath.

The coronation also coincides with the return of AHDB's month-long ‘Love BBQ’ campaign, which encourages consumers to fire up their grills and try delicious and easy barbecue pork, beef, and lamb recipes.

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