Canadian pork consumption on the rise - GAIN
Pork consumption rose 9% in 2023Canada focused on export markets during the pandemic years, negatively impacting domestic consumption. Canadian consumers shifted away from pork, but rising beef prices and competitive pork prices seem to have shifted domestic demand, according to a recent US Department of Agriculture (USDA) Global Agricultural Information Network (GAIN) report.
Canadian consumers are increasing their pork consumption, and frozen storage stocks are being drawn down.
The USDA's Foreign Agricultural Service and Ottawa forecast 1% growth in domestic consumption for 2024, following an estimated increase of 9% in 2023.
The Pork Promotion and Research Agency (PRA) has been collecting levies for over one year at this stage. Part of those levies will be utilized to create generic pork marketing initiatives to engage with Canadian consumers. While activity has not yet commenced, it should help to further re-engage Canadian consumers in purchasing and utilizing pork products once implemented.