World leader in hyper-prolific gilts company, Genesus, has reinforced its commitment to the global pig industry by appointing Paul Anderson to the role of International Sales Manager. He will be primarily responsible for the further development of the Asian market and the future growth in the European countries.

Paul Anderson

Mr Anderson joins Genesus after 27 years in genetic sales, having first joined Newsham in January 1988, looking after the Midlands, Shropshire and the Home Counties of the UK. Following the merger with JSR in the year 2000, he saw his responsibilities expand to become International Sales Director for JSR.

Understanding how the pig industry operates globally whilst developing and maintaining successful partnerships with local producers, is crucial to success.

Mr Anderson said: “Relationships take a lot of time and effort to develop and have to be nurtured. With a strong product line-up, access to high-health status high-prolific animals from the largest registered purebred population in the world is what I have been waiting for. I am confident that with these easy to manage hyper prolific females we have what the pig producer wants and we can continue to build the reputation of Genesus genetics across the globe.”

Jim Long, President & CEO of Genesus, commented: “Paul’s lifetime of working in the pig industry, 27 years of sales experience and working Internationally within different cultures and known by so many in the industry is unrivalled and equips him with the contacts, skills and knowledge to grow the Genesus business.”