Today we sit down with Jess Pryles who co-founded the Australasian Barbecue Alliance and is also the author of the book Hardcore Carnivore.

We talked with Pryles about the impact of the current social media platforms such as Instagram and Tik Tok on consumer purchasing decisions.

Don't miss an episode of our podcast ¡New episode every week!

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MeatsPad is a platform dedicated to sharing breakthrough knowledge that is accessible to the meat industry. On each episode, we will hear from meat specialists and professionals to talk about numerous topics in meat science, including animal welfare, meat production, meat quality, food safety, and much more.

Website: https://www.meatspad.com/