Case Studies of Value Added Pork Production and Marketing
This article looks at 3 seperate case studies of pork production and marketing. In order to gain insights into the issues faced by direct pork marketing firms, a case study methodology was developed and three direct marketing pork firms were studied. The case studies were conducted in the first half of 1999. Three cases were chosen: Nahunta Pork Center in North Carolina, The Egg & I Pork Farm in Connecticut and Gordito’s Meats in Utah.