Consumer Perspectives on Pork Quality

I was recently at the National Swine Improvement Federation (NSFI) conference in Raleigh, NC. This conference is held annually with most attendees being involved directly in the pork genetics industry. One of the key topics this year was consumer perspective and pork quality. Three different speakers, one from the National Pork Board, one private consultant, and one from the warehouse retailer Sam’s Club (owned by Wal-Mart) gave excellent talks about consumers’ wants and how the industry is not meeting these demands, writes Nick Boddicker, PhD.
calendar icon 23 December 2016
clock icon 2 minute read
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