Marketing 'Niche Pork'

By Dr Morgan Morrow, North Carolina State University - Consumers have recently shown a surge of interest in purchasing pork and other agricultural products that are not produced by corporations or those using large-scale farming techniques, for example, the use of antibiotics or pesticides. Producers who market this “niche pork” have a long way to go before they can satisfy consumer expectations, particularly in terms of product identification and traceability.
calendar icon 9 January 2006
clock icon 2 minute read
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